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Your design team has one goal: to improve the utility, comfort and aesthetic of backpacks currently on the market. After collecting research, you will take some time to complete the ideation process. You should create a minimum of five sketches of your first suggestions related to design improvements. Next, you should prioritize your designs by selecting one for the creation of advanced sketches and in three separate views. These sketches will include dimensions, volume, zipper locations, logo design and placement, as well as colors and material selections. Many backpack users are looking forward to the unveiling of the new backbacks coming to market. The company is interested in the scope of your research, and the decisions that your team makes to ensure competitiveness in the market.